First things first, we’ve decided not to tackle the controversies concerning Brie Larson, the lead of the movie, and the fanbase, a huge part of which chose to get enraged. None of this serves the movie well, and we’d rather focus on the newest entry in MCU itself :).
Captain Marvel is a definitely smaller and less ambitious movie than the entirety of the Avengers franchise; in fact it’s one of quite a few origin stories Marvel has put on the screen through the years – from Iron Man (2008), Thor (2011) and Captain America: The First Avenger (2011) through Ant-Man (2015) and Doctor Strange (2016). We should probably also include Hulk (2003), at least from the chroniclers’ duty point of view, even if the majority of fans would prefer to forget it 😉 Captain Marvel also the first Marvel female-centered movie, despite fans’ ongoing pleas for a Black Widow flick. It is symptomatic, then, the the female superhero Marvel decided to depict in their response to the popularity of the Wonder Woman movie (2017) was a similarly beefed up, overpowered character of an ex-fighter pilot, who at the beginning of the movie remains an outside force not connected to Earth’s troubles or humanity, and whose main story arc revolves around the issue of getting involved and starting to care.