Quite a big part of the enjoyment I get from genre fiction, books, movies and often even music, is when I discover the connections and inspiration. It’ a very rewarding experience, and the motivation behind my ongoing project to familiarise myself with the great classics of fantasy and s/f. It’s great, but it is also quite hermetic. It’s hard to discuss such things with the uninitiated. I find it easier to devise long term plans to hook my nieces on genre than to recommend something to a mature reader/viewer who might be open to some light genre.
Lets make make it purely technical, not about the importance of keeping an open mind and appreciating people with other hobbies, different cultural needs etc. 😉 It’s going to be strictly about the titles and techniques helpful to hook people on our stuff!
We’re also talking strictly adults here (and I mean mature readers, not necessarily readers over 18). Getting kids to enjoy genre is a different topic, something easier in my experience, and quite wonderful, but not what I want to explore today.